Everyday life, ready to travel
- Client
- Eseley by Lindsay Albanese
- Industry
- Travel accessories
- Services
- Creative direction, AI image generation, image-based video
- Year
- 2026
The brief
Eseley is a woman-owned travel accessories brand getting ready to launch the Round Trip Bag. As a new, two-person team, they needed social content that showed the bag's key features, brought the lifestyle to life and drew in their customer, without the cost of a full photoshoot.
Our direction was simple. These are not travel photos. They are everyday-life photos that happen to travel with you.
A palette built to last
We started by studying Eseley's Instagram, brand deck and voice to build a reference library and base prompts. Navy and cream lead, with cool blue-grey and warm gold accents, so every image feels like part of the same world.
Where the weekend takes you
A padel match, a day on the water, a quick getaway. We placed the bag in moments the Eseley customer actually lives, with branded props that make the world feel complete.
Easy to grab, easy to carry
Handheld straps, a shoulder strap and a trolley sleeve make the bag easy to move with. We showed it in use, on the move and hooked onto whatever is close by.
Clear at any size
The full set
Every image was created entirely with AI and refined for Instagram feed, Stories and e-commerce. We also brought two of the stills to life as short motion pieces, the rocking boat and the walk.
“Incredible job. It was the missing piece we needed.”