Quietly confident, by design
- Client
- Intent Designs
- Industry
- Interior design, build and restoration
- Services
- Brand identity, logo system, pattern design, stationery, website design
- Year
- 2023
Anna Care, before Studio3A
The brief
Intent Designs is a Toronto-based residential design firm, led by principal Angela Chu, focused on creating spaces where people reconnect. Anna designed the brand and website in 2023, before Studio3A was founded.
The identity needed to feel the same way: refined without being cold, and simple enough to let the spaces speak for themselves.
A single, open line
The monogram is one fine line drawn into a D, open and architectural. The name sits beside it in wide-spaced capitals, giving the mark room to breathe.
Three tones, one voice
A stacked version of the mark works in deep forest, sage and warm copper, so it sits naturally on signage, documents and site photography.
Natural and timeless
Greens and copper taken from plants, wood and warm metals, balanced with soft neutrals. Big Caslon brings a classic, editorial feel, paired with the light, modern lines of Josefin Sans.
A botanical layer
A calm place to land
We designed the website to feel like walking into one of their spaces: warm photography, generous white space and a simple path from first impression to booking a free call.
The brand in use
Website, stationery and photography, all built from the same quiet system.
Design. Build. Restore.