Car seats for parents like us
- Client
- Clek
- Industry
- Child car seats
- Services
- Creative lead, website redesign, email, print ads, social, 3D product video
- Year
- 2018
Anna Care, before Studio3A
The brief
Clek makes premium car seats for families who care how things look as much as how they work. The brand needed a website to match its products, and one voice across every place parents met it, from the product page to the trade show floor.
As creative lead, Anna redesigned the entire Clek website and carried the same look into email, print ads and social. The line on the homepage said it plainly: we make car seats for parents like us.
Lead with the kid, not the spec sheet
The homepage opens on a child in the seat and a single confident line, with the safety detail one scroll away. Bright, clean and full of colour, it feels like the families Clek makes seats for.
Every seat, explained simply
Product pages put the seat, its fabrics and the price up front, then walk parents through safety, comfort, fabrics and specifications in clear tabs. Lifestyle photography keeps it real, with kids who actually look like they are going somewhere.
See how the Foonf comes together
The Foonf is engineered down to the last latch. A 3D modelled assembly video shows the seat building itself piece by piece, so parents can see the safety features that are normally hidden under the fabric.
Watch the 3D video on VimeoBuilt for parents on the go
Most parents shop one-handed. The mobile site keeps call and support buttons in reach, folds product detail into simple menus and keeps Add to Cart pinned at the top.
Style that goes where she goes
A trade show ad series followed the Olli booster out into the city: hailing a cab, on a gallery visit, getting into summer. Real moments, a pop of Clek pink and the logo big enough to read across the hall.
Let's stay connected
A re-engagement series brought quiet subscribers back in the same bright, friendly voice. Each touch asked a simple question, from what parents wanted to hear about to whether they still wanted to hear from Clek at all, and offered a reason to come back.
One look for Clek, across the website, email, print and social.