The Challenge

Traditional loyalty programs in luxury retail often feel transactional and disconnected from the brand experience. Mejuri's customers weren't just buying jewelry; they were investing in pieces that marked life moments and expressed personal style. The challenge was designing a loyalty program that honoured this relationship while incentivizing repeat engagement.

The program needed to feel native to the Mejuri experience, not bolted on. It required seamless integration across web and mobile, personalized experiences that felt genuine rather than algorithmic, and exclusive offerings that reinforced brand community rather than just discounting.

The Solution

Studio 3A designed the M+ loyalty program as an extension of the Mejuri brand experience rather than a separate feature. The program architecture was built around personalized experiences and exclusive offerings that created genuine value beyond points and discounts.

The design integrated seamlessly into both the website and mobile app, ensuring consistent access regardless of how customers engaged with the brand. We focused on creating moments of delight throughout the customer journey, from welcome experiences to tier progression celebrations.

The Experience

M+ members experience the program through thoughtfully designed touchpoints across their entire journey. Personalized recommendations reflect their style preferences and shopping history. Exclusive offerings provide early access to new collections and limited editions. The program interface feels like a natural extension of the Mejuri aesthetic rather than a distinct loyalty platform.

The result is a community of brand advocates who engage more frequently, spend more per visit, and champion the brand organically.

Services: UX/UI Design, Product Design, Customer Experience Design
Client: Mejuri